STEPHEN LUC
AI Automation & Marketing Engineer | GTM Systems, Workflow Design & AI Evals
Columbia, SC (remote) · stephen@misfitcircuit.com
misfitcircuit.com · linkedin.com/in/stephenluc1 · github.com/sleepficus

SUMMARY
Since 2020 I have run the marketing systems and automation for Watercolor Misfit, the watercolor business built on a 182Ksubscriber YouTube channel. I spot the holes and slow manual work in web and online systems, then automate them. 20 years of
founder-led internet marketing: partner GTM launches with Russell Brunson, Jeremy Gislason and Simon Hodgkinson; lifecycle
email to a list of ~9,000 internet marketers with top-3 affiliate finishes; and 450+ video courses (2,500+ videos) known for teaching
marketing simply. Since 2023 I design AI agent systems and evals (Composer orchestration, WarmStart, memory forks, blind crossmodel evals) by directing AI agents (Claude, Codex, GPT, Gemini), building with no-code tools and AI coding agents.
Focus: AI automation and GTM systems — building agent workflows, lifecycle/conversion systems, and evals; open to adjacent
builder roles.

SELECTED MARKETING RESULTS
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Partner launches: typically finished top 3 among affiliates on internet-marketing software launches, mailing my own list
of ~9,000 internet marketers (Promote Labs, 2012–2020).
Lead-to-sale conversion: built the email list from Watercolor Misfit’s YouTube channel (182K subscribers) and ran the
funnels, offers and email campaigns that converted it to sales; community grew to nearly 5,000 members.
Enablement at scale: 450+ video courses (2,500+ videos); Udemy: 26,919 learners; over 1,000 students joined two courses
within two months of launch.
Recognized by Russell Brunson: publicly credited my videos for Local Marketing Myth in 2010 (forum post · screenshot);
a $15K content engagement grew into a partnership on Instant Traffic Systems.

EXPERIENCE
Watercolor Misfit: Co-owner, Marketing Systems & Automation · business founded 2016
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2020 – Present

watercolormisfit.com. My wife, Carrie Luc, leads the content, art and storytelling; my job is turning that audience into
customers.
YouTube Silver Creator Award (100K subscribers, after YouTube’s review); channel now 182K subscribers.
Funnels and lifecycle: lifecycle email marketing and CRM automation in ActiveCampaign — built the email list from the
YouTube audience, designed offers and campaigns, and ran the automated journeys.
Integrated GTM stack: WordPress, WooCommerce, LearnDash and BuddyBoss (about 45 integrated plugins), with WP
Fusion syncing purchases, course access and community activity into ActiveCampaign for lifecycle follow-up.
Engagement loop: invented Misfit Points, which members earned automatically from purchases and from helping others,
then redeemed for discounts and products in the store.
AI tooling: I build the AI systems the business runs on, including the Content Engine, which turns the channel’s videos,
articles and courses into a source-linked library that AI agents can draw on.

AI Automation & Agent Systems: independent; Misfit Circuit (founded 2026) 2023 – Present
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Design multi-agent workflows and direct AI agents from rival model families (Claude, Codex, GPT, Gemini) to build them.
I define the problem, the workflow and what “done” means, and make the call on what ships.
Composer: orchestration system that turns one brief into a plan a crew of agents carries out (research, build, try to break),
with a human Start. Blind cross-model evals: 7 reviewers from 2 model families found 18 issues; repair agents fixed 16 and
deferred 2 with reasons. Of 193 recorded runs, 125 finished, 41 failed and 27 were partial, with every failure kept on the
record.
WarmStart (open source) hands fresh agents short, approved project notes; Continuity (open source) keeps an agent’s
working notes through context compaction; Content Engine turns a creator’s videos, articles and courses into a sourcelinked library agents can draw on.
Memory forks: cloned an agent’s memory from GPT to Codex after regular forks failed to carry it over; validated in
sandboxes, now running 10 instances of the same agent.

Promote Labs: Partner, Launches & Enablement (with Jeremy Gislason and Simon Hodgkinson) 2012 – 2020

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Partner/affiliate programs: promoted internet-marketing software launches to my own list of about 9,000 marketers;
typically placed top 3. My method: study each product, find its weaknesses, and build a bonus course that solves them.
Launch enablement: tested products before launch, found the gaps buyers would hit, and filled them with bonus video
courses and live walkthroughs; their developer integrated the products with many apps through Zapier.
Co-owned Tutorial Mixer, a modular video-tutorial library (2014 forum thread); recruited and trained support staff; created
videos for Zaxaa, a sales-funnel, checkout and affiliate platform.

Russell Brunson / DotComSecrets: Partner, funnel & video training Before ClickFunnels
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Created many of the training videos for Russell Brunson’s Local Marketing Myth (52-week video training library, 2010);
Brunson publicly credited my videos and said the team spent over $30K creating the content (screenshot).
Hired several times to create training on sales funnels, including on-site work with his team in Boise; the work grew into a
partnership on Instant Traffic Systems, where I led the video courses and teaching.

Instant Private Label Videos: Owner, private-label video courses 2011 – 2020
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Subscription business publishing video courses that other marketers licensed, rebranded and resold. Featured in Marlon
Sanders’ newsletter (2013) for creating 70 videos in 3 weeks, a series that earned $70K–$100K.

Course creator & instructor: marketing and software training 2003 – 2020
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450+ step-by-step courses on email marketing, WordPress, YouTube, social media, sales funnels and conversion
optimization, known for making complex marketing simple. Udemy instructor: 26,919 learners.
Lead-journey tracking: built campaign tracking with individual tracking links and landing-page tracking to follow how
people moved through each step and which promotions led to sales.

Columbia International University: Web Support & Training 2005 – 2008
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Help desk and training for the university’s online course system: orientations and one-to-one training for faculty and
students.

SKILLS
GTM & marketing: launch strategy, funnel and lifecycle design, partner/affiliate programs, lead conversion, campaign tracking,
offers
Enablement: training and onboarding content, video courses, live walkthroughs, explaining technical products simply
Systems & AI: workflow design, no-code automation, AI agent orchestration, AI output evals/QA, context and handoff design
Tools: Zapier, IFTTT, ActiveCampaign, WordPress, WooCommerce, LearnDash, BuddyBoss, WP Fusion; Claude, ChatGPT /
Codex, Gemini, MCP

EDUCATION
University of South Carolina: BS, Computer Information Systems 2001 – 2005

PROOF & LINKS
About & receipts · Composer · GitHub · Udemy · Brunson credit, 2010 · Watercolor Misfit